THAI Airways

This campaign marked the launch of Thai Airways' Premium Economy class on flights originating from JFK, the campaign involved communicating the brand and it's new product to four different markets in the U.S. as well as promoting the business class segment of the brand on the new aircrafts added to the fleet to service the JFK-Bangkok route across all markets nation wide.

Thai Airways
Launching the JFK Bangkok non-stop route; Print, OOH, and full Digital campaign
I led concept ideation,  the winning pitch, and then the creative development on this campaign for ThaiAirways which marked the launch of their Premium Economy class on the airlines' flights originating from JFK, communicating the brand and it's new product to four different markets in the U.S. as well as promoting the business class segment of the brand on the new aircrafts added to the fleet to service the JFK-Bangkok route across all markets nation wide.
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