Lufthansa Flavors of India

I art directed this digital campaign for Lufthansa focusing on South Asian travel market in America. The concept is simple, you love Indian Food? Submit your best recipe, the community will vote and you could win a free trip to India! Also, Lufthansa Star Chef, Surender Mohan, will choose his favorite recipe to award the Chef’s Pick Prize. You could win a new iPad™! When you register on the microsite, you are automatically entered for two opportunities to win exciting prizes every week. As a registered user, you are entered in the raffle where two winners are drawn weekly. I also designed the print campaign to promote the contest.

Lufthansa Flavors of India
Microsite design and development for an interactive contest; TV, print, and digital campaign
An online contests with a chance to win the Grand Prize of round trip to India on Lufthansa when you submit your favorite Indian recipes. The participant who submitted the recipe with the most votes will win 2 round-trip Lufthansa Economy Class tickets to India and a 3-day luxurious package from The Leela Palaces, Resorts, and Hotels. For an additional chance to let the chef in you shine, Lufthansa Star Chef, Surender Mohan, will choose his favorite recipe to award the Chef’s Pick Prize. You could win a new iPad™!

When you register, you are automatically entered for two opportunities to win exciting prizes every week. As a registered user, you are entered in the raffle where two winners are drawn weekly. One will win one of our many prizes, including an iPad™. Another will win a $50 gift certificate to one of the finest Indian restaurants in one of the 17 Lufthansa U.S. gateways.

check it out: www.lhflavorsofindia.com.
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