GOODNESS NYC and Reykjavik

I've led brand design, creative strategy and environmental branding activities for GOODNESS pop-up restaurant – a venue with a mission is to provide healthy, delicious food to a wide audience and showcase regionally sourced seasonal cuisine created by local culinary talents. I have also written, filmed, edited and directed this highlight video.

GOODNESS
Comes Back to NYC and to Iceland's Design March expo.
Then in March 2012, GOODNESS came back to Reykjavik, Iceland, taking place in SATT restaurant at the Reykjavik Natura Hotels and Spa. Along with the pop-up restaurant we also held 4 luncheon and dinner events with keynote speakers form GOODNESS and its sponsors in Iceland.
 
Earlier that year, in February 2012, GOODNESS came back to New York City, taking place in ROBERT restaurant at the Museum Of Design "MAD" in Columbus Circle. Along with the pop-up restaurant we also introduced the GODDNESS Lounge in collaboration with Renaissance Hotels’ R-Life flagship, in which we created a cool space with cozy atmosphere where GOODNESS patrons could chill, socialize, and network while enjoying one of our signature cocktails. 
Goodness is pop-uprestaurant with a mission is to provide healthy, delicious food to a wideaudience and showcase regionally sourced seasonal cuisine created by localculinary talents. GOODNESS pop-up restaurants and events fuse togetherenvironmental awareness, health, luxury and convenience to create a newstandard of living, proving that—all around the world—"eco is alwayschic."

A series of global pop-uprestaurants, GOODNESS was founded in September 2011 by model / environmentalistElettra Wiedemann. Originally created to provide the fashion community witheasy access to affordable, locally sourced food, GOODNESS is housed in a newvenue with a fresh menu at luxury events around the world.
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