GOODNESS at Robert – NYC, Feb 2012

I've led brand design, creative strategy and environmental branding activities for GOODNESS pop-up restaurant – a venue with a mission is to provide healthy, delicious food to a wide audience and showcase regionally sourced seasonal cuisine created by local culinary talents. In February 2012, GOODNESS came back to New York City, taking place in Robert restaurant at the Museum of Design in Columbus Circle. Along with the pop-up restaurant we also introduced the GODDNESS Lounge in collaboration with Renaissance Hotels’ R-Life flagship, in which we created a cool space with cozy atmosphere where GOODNESS patrons could chill, socialize, and network while enjoying one of our signature cocktails.

GOODNESS at Robert – NYC, Feb 2012
Creative Strategy, Environmental Branding, and Video Production
In February 2012, GOODNESS came back to New York City, taking place in ROBERT restaurant at the Museum Of Design "MAD" in Columbus Circle. Along with the pop-up restaurant we also introduced the GODDNESS Lounge in collaboration with Renaissance Hotels’ R-Life flagship, in which we created a cool space with cozy atmosphere where GOODNESS patrons could chill, socialize, and network while enjoying one of our signature cocktails. 

Goodness is pop-uprestaurant with a mission is to provide healthy, delicious food to a wideaudience and showcase regionally sourced seasonal cuisine created by localculinary talents. GOODNESS pop-up restaurants and events fuse togetherenvironmental awareness, health, luxury and convenience to create a newstandard of living, proving that—all around the world—"eco is alwayschic."

A series of global pop-uprestaurants, GOODNESS was founded in September 2011 by model / environmentalistElettra Wiedemann. Originally created to provide the fashion community witheasy access to affordable, locally sourced food, GOODNESS is housed in a newvenue with a fresh menu at luxury events around the world.
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