GOODNESS

I've led brand design, creative strategy and environmental branding activities for GOODNESS pop-up restaurant – a venue with a mission is to provide healthy, delicious food to a wide audience and showcase regionally sourced seasonal cuisine created by local culinary talents. GOODNESS pop-up restaurants and events fuse together environmental awareness, health, luxury and convenience to create a new standard of living, proving that—all around the world— "eco is always chic."

GOODNESS
Brand Design, Creative Strategy, and Environmental Branding.
Goodness is pop-up restaurant with a mission is to provide healthy, delicious food to a wide audience and showcase regionally sourced seasonal cuisine created by local culinary talents. GOODNESS pop-up restaurants and events fuse together environmental awareness, health, luxury and convenience to create a new standard of living, proving that—all around the world—"eco is always chic."

A series of global pop-up restaurants, GOODNESS was founded in September 2011 by model / environmentalist Elettra Wiedemann. Originally created to provide the fashion community with easy access to affordable, locally sourced food, GOODNESS is housed in a new venue with a fresh menu at luxury events around the world.
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