GOODNESS
I've led brand design, creative strategy and environmental branding activities for GOODNESS pop-up restaurant – a venue with a mission is to provide healthy, delicious food to a wide audience and showcase regionally sourced seasonal cuisine created by local culinary talents. GOODNESS pop-up restaurants and events fuse together environmental awareness, health, luxury and convenience to create a new standard of living, proving that—all around the world— "eco is always chic."
GOODNESS
Brand Design, Creative Strategy, and Environmental Branding.
Brand Design, Creative Strategy, and Environmental Branding.
Goodness is pop-up restaurant with a mission is to provide healthy, delicious food to a wide audience and showcase regionally sourced seasonal cuisine created by local culinary talents. GOODNESS pop-up restaurants and events fuse together environmental awareness, health, luxury and convenience to create a new standard of living, proving that—all around the world—"eco is always chic."
A series of global pop-up restaurants, GOODNESS was founded in September 2011 by model / environmentalist Elettra Wiedemann. Originally created to provide the fashion community with easy access to affordable, locally sourced food, GOODNESS is housed in a new venue with a fresh menu at luxury events around the world.
A series of global pop-up restaurants, GOODNESS was founded in September 2011 by model / environmentalist Elettra Wiedemann. Originally created to provide the fashion community with easy access to affordable, locally sourced food, GOODNESS is housed in a new venue with a fresh menu at luxury events around the world.
